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Artistic Director Pravesh Kumar MBE founded Rifco Theatre Company in 2000 and we are now one of the UK's most successful touring companies. Since 2011, we have been the Resident Company at Watford Palace Theatre, with a mission is to inspire, entertain and inform by creating live theatre and digital content of the highest quality.
Rifco develops and produces new plays and musicals, touring nationally to some of the UK’s most prestigious regional theatres. We present live shows of scale and spectacle as well as vibrant contemporary digital shows that are authentic, topical, thought-provoking, rich and entertaining. We seek to celebrate and reflect contemporary British Asian experiences, culture and society.
Pravesh’s own Indian heritage plays a fundamental role in the development of Rifco’s productions and subject matter, focusing on untold stories and under-represented voices. Headed by Associate Director Ameet Chana, we create opportunities for British South Asian artists through our Rifco Associates scheme, giving a platform to the new voices.
Our success lies in understanding artists and audiences, creating new work through listening and working alongside British South Asian communities. We believe in gently challenging perceptions and warmly reflecting the communities we know. We are committed to diversifying the kind of work seen in British theatres and we do this by commissioning British South Asian playwrights along with working with as many diverse actors, designers and directors that we can find.
Rifco Arts (t/a Rifco Theatre Company) is a charity, a company limited by guarantee and is an Arts Council England National Portfolio Organisation.
Rifco Theatre Company is dedicated to creating vibrant, accessible, and high-quality theatre
that represents and celebrates the contemporary British-Asian & South Asian Diaspora
experience. For the past 24 years, we have been pushing boundaries and introducing new
audiences to the world of theatre, with the aim of enticing, educating, and challenging.
Our goal is to unite a diverse community to celebrate the cultural fusions in our society. We
are committed to nurturing new writers and artists and creating innovative new work
while remaining authentic at every step. And, of course, we bring all the glitz and glamour
you'd expect from a British South Asian Theatre Company!
As a diverse-led theatre company, we have the following aims: