The Company

The Company



Artistic Director, Pravesh Kumar founded Rifco Theatre Company in 2000 in Slough and since 2011, Rifco has been Resident Company at Watford Palace Theatre. 

Rifco develops and produces new plays and musicals, touring nationally to some of the UK’s most prestigious regional theatres. We present theatre of scale and spectacle that is authentic, topical, thought-provoking, rich and entertaining which celebrates and reflects contemporary British Asian experiences, culture and society.

Our success lies in understanding our audience. A vital part of creating new work is through listening and working alongside British Asian communities. Kumar’s work is ‘homegrown’ and he believes in gently challenging perceptions and warmly reflecting the communities he knows.

We are committed to diversifying the kind of work seen in our British theatres. We do this by commissioning British Asian playwrights and working with as many diverse actors, designers, directors that we can find. We also provide opportunities for British Asian talent to develop their ideas and careers through our Rifco Associates and Rifco Studio strands.


We have four areas of work:

  • Rifco Theatre Company – mid-scale, main stage productions 

Rifco Theatre Company develops, produces and tours full-length plays and musicals for mid-scale venues. These high quality and entertaining productions tour to a UK-wide network of theatres that are accessible to our core audience - places like Coventry (Warwick Arts Centre), Leeds (West Yorkshire Playhouse), Windsor (Theatre Royal), Oldham (Coliseum Theatre) and Derby (Theatres).

  • Rifco Studio – small-scale, studio theatres 

Rifco Studio is Rifco Theatre Company on a smaller scale. Offering the opportunity for commissioning new writing and for developing artists to present work at venues across the UK. The productions are shorter, with fewer cast members and minimal stage setting, but with the same quality, vibrancy and contemporary storytelling that audiences have come to expect from Rifco.

  • Rifco Associates – talent development 

Find out more about our Rifco Associates programme here.

  • Rifco Digital – online content 

See our digital content and promo videos here.


Rifco Arts (t/a Rifco Theatre Company) is a charity, a company limited by guarantee and is an Arts Council England National Portfolio Organisation.