Artistic Director & CEO
Pravesh founded Rifco Theatre Company in 1999, the same year he made his directorial debut with his play Bollywood - Yet Another Love Story. He has gone on to achieve critical acclaim for Rifco’s productions: Airport 2000, Meri Christmas, Where’s My Desi Soulmate?, Break The Floorboards, Happy Birthday Sunita and Miss Meena & the Masala Queens.
Pravesh wrote and directed new musicals Britain’s Got Bhangra and Laila The Musical and plays It Ain’t All Bollywood, The Deranged Marriage and There’s Something About Simmy. He was Associate Director on the new musical Wah! Wah! Girls, which opened in the West End as part of World Stages London for the Olympics 2012.
Before setting up Rifco, Pravesh worked extensively in the commercial Indian Film industry (Bollywood) for many years, working as an Assistant Director and Writer. He wrote and produced numerous films for Indian television and worked with some of the largest film studios in Mumbai. He was nominated for the Satyajit Ray Short Film Award in 2009 for his first short film – Gods on Mountains.